"We were lucky we had so much emotional support during my dad’s terminal illness, but we weren’t prepared. Dealing with his illness was overwhelming. I want to share lessons we learned, to demystify the experience and help families be prepared by focusing on the things that matter most with the people who matter most.”
"When my dad was diagnosed with a progressive disease, we scrambled for support at every turn. Living far away, it was hard to know what help we needed, who to ask, and where to find it. I'm inspired to support families through these critical moments, so they can spend their time together, laughing, loving, and living."
We have decades of experience solving problems for customers and businesses, innovating and delivering consumer-focused products, across retail, service, tech, finance and insurance. We've cut our teeth at companies like General Mills, Goldman Sachs and CapitalOne, as well as honed our craft as entrepreneurs.
Inspired by our personal experiences, we aim to make the world a better place.
Our approach is designed to help you pay for long term care, today or in the future, by plugging the financial gaps, bringing your family together, and pulling in the right experts to meet you where you need help. We are here to support you and your family, financially, emotionally and practically.
We've partnered with a team of experts across financial planning, insurance advisory, long term care coordination, tax planning and beyond.
Our platform is designed to empower you to live life to the fullest, underpinned by a deep empathy from our own experiences. We marry human touch to technology to provide you a truly holistic experience.
Now that you've gotten to know us, we'd love to get to know you. Reach out and feel supported, today!